Projects I Love
A space for the creative experiments, passion projects, and personal work that make me, me.
Not every project I work on is client-driven or published, some are simply for the joy of creating. This is a space to share personal projects, experiments, and creative explorations that inspire me, challenge me, and showcase a side of my perspective that doesn’t always fit into traditional work. From design experiments to creative writing, these are the ideas and stories I’m most passionate about.
A playful, character-inspired fragrance project where I imagined a full PR and branding campaign. I created three scents — Golden Hour (Team Conrad), Cherry Sun (Team Jeremiah), and Peach Waves (Belly’s Choice) — complete with limited-edition packaging, a bundle set, and social media concepts to bring the story to life.
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For a 10-week deep dive into Fenty Beauty, I explored their social media and communications strategy, crafting a report, audit, and memos that highlighted insights, strengths, and opportunities. This project let me combine strategy with storytelling, analyzing how a global beauty brand connects with its audience.
A conceptual marketing and PR project imagining a launch for Nike’s Book Chapter 1 collection. I created campaign materials including a media advisory, client backgrounder, and social media strategy, blending strategic planning with creative storytelling to showcase the brand’s narrative.
For a class project, I imagined a full PR campaign for Victoria’s Secret, creating a media advisory, client backgrounder, social media campaign, and more. This project allowed me to blend strategy with creativity while exploring storytelling in the beauty and fashion space.
A conceptual project imagining a full PR and marketing strategy for Rhode. I developed a media advisory, client backgrounder, social media campaign, and more, blending strategic planning with creative storytelling to showcase the brand’s vision and connect with its audience.
Through my minor in Special Event Management, I’ve designed and planned conceptual events, exploring everything from logistics to creative execution. This collection showcases the events I’ve imagined and the work behind bringing them to life, highlighting my skills in organization, strategy, and creative problem-solving.
A video and presentation analyzing Pleasing’s marketing funnel and Instagram strategy. Created in Canva, the slides complement the video to showcase insights, strategic recommendations, and creative approaches for growing engagement and audience connection on social media.
Part of a group project for the Gen Admission x Fan to Band Camp Rock ‘N’ Rollout summer program, this project focused on marketing for new singer Abigail Osborn. I led all merchandise design and graphics for the presentation, contributing creative visuals that supported the overall rollout strategy.