Devin Booker
x
Nike
Book Chapter 1
For this conceptual project, I developed a marketing and PR campaign for Nike’s Book Chapter 1 collection, focusing on creative storytelling, athlete branding, and audience engagement. The project allowed me to explore campaign strategy from concept to execution, demonstrating my ability to combine strategic planning with visual and content-driven ideas.
Mini Media Kit
A compact, visually-driven media kit created to showcase the campaign to press and influencers. It includes key messaging, product highlights, and sample visuals designed to communicate the essence of the Book Chapter 1 collection in a clear, professional, and engaging way.
Project Management
A presentation outlining the strategy, timeline, and execution plan for the campaign. Designed to clearly communicate project objectives, deliverables, and workflow, it demonstrates how the campaign would be implemented from concept through launch.
Nike Book Chapter 1 – PR & Marketing Campaign Presentation
A comprehensive presentation showcasing the conceptual PR and marketing strategy for Nike’s Book Chapter 1 collection. The deck highlights campaign goals, media outreach plans, social media concepts, and creative storytelling strategies, providing a clear and visually engaging overview of how the campaign would be executed.