Victoria's Secret PR Writing

For my Public Relations Writing course, I selected Victoria’s Secret as my “client” to conceptualize a full PR campaign. This project allowed me to explore brand storytelling, strategic communication, and media planning, all while applying professional PR practices in a classroom setting.

PR Report

A conceptual Public Relations report for Victoria’s Secret, detailing a full PR campaign including media advisory, client backgrounder, and social media strategies. The report analyzes the brand’s communications, presents strategic recommendations, and illustrates how a campaign could be executed to engage target audiences effectively.