The Summer I Turned Pretty
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snif
For this conceptual project, I developed a fragrance collaboration between cult-favorite perfume brand Snif and the hit series The Summer I Turned Pretty. The goal was to translate the show’s beloved characters and themes into a collection of signature scents that fans could connect with both emotionally and aesthetically.
Campaign
As part of this project, I built a full presentation deck outlining the campaign concept, fragrance storytelling, PR strategy, and social media rollout. Designed to feel both polished and immersive, the deck walks through each stage of the launch, from product inspiration to fan engagement.
Mini Media Kit
To complement the campaign, I created a branded mini media kit with press release mockups, influencer briefs, and sample social posts. This kit was designed to showcase how the collaboration would be pitched to media outlets and executed across platforms, offering a realistic glimpse into the campaign’s rollout.