Fenty Beauty PR Research
For my Public Relations Research course, I selected Fenty Beauty as my client and spent 10 weeks analyzing their social media presence. The project allowed me to dive deep into the brand’s digital strategy, audience engagement, and content execution while building a series of professional deliverables.
Research Report
This Public Relations report takes an in-depth look at Fenty Beauty’s communications strategy over a 10-week period. Through research, analysis, and weekly reporting, I examined how the brand engages its audience, maintains cultural relevance, and communicates its values across digital platforms. The final report weaves together data and narrative, offering insights into the brand’s strengths, opportunities for growth, and overarching conclusions about its positioning in the beauty industry.
Presentation
This presentation was created to accompany my Fenty Beauty social media report. It highlights key research findings, communications insights, and strategic recommendations in a visually engaging format. Designed to complement the written report, the presentation provides a clear overview of the brand’s digital presence and the conclusions drawn from my 10-week analysis.